Telegram Mini-App Monetization Strategies in 2025

If you’re wondering how to monetize Telegram mini app, you’re not alone. With the growing popularity of tap-to-earn games, developers are looking for creative ways to generate revenue while keeping players engaged. The good news? Multiple monetization models work, and when done right, they can turn your game into a profitable business.

The global mobile gaming market is projected to reach approximately $175.3 billion by 2027, and Telegram’s mini-app ecosystem is growing rapidly, attracting millions of active users globally. With over 900 million Telegram users, the potential for game developers to tap into this audience is enormous. 

Telegram mini-app games thrive because they are easy to access, require no downloads, and keep players coming back for more. But a fun game alone won’t make money—you need a solid strategy to turn engagement into revenue. From in-app purchases to tokenomics, the right monetization model can transform your game from a simple pastime into a money-making machine. Let’s dive into the most effective methods.

1. In-App Purchases: The Classic Revenue Stream

One of the most popular ways to monetize Telegram mini apps is through in-app purchases (IAPs). This method allows players to buy virtual items, power-ups, or premium features that enhance their gameplay experience. The key to making this work? Offer items that feel valuable but aren’t necessary to enjoy the game. 

Think about games that let you buy extra lives, speed boosts, or special skins. Players who love the game will gladly pay a few dollars for a competitive edge or exclusive perks. You can also introduce tiered pricing, offering budget-friendly options for casual players and premium bundles for hardcore fans.

Another great strategy is the “soft paywall”. Instead of forcing users to pay upfront, let them play for free and slowly introduce enticing upgrades. This keeps them engaged while nudging them toward making a purchase when they’re already invested.

2. Advertising: Earning Without Asking Players to Pay

If you want to earn money without relying on direct purchases, ads are a great option. Many Telegram games successfully monetize through non-intrusive advertising that doesn’t ruin the gaming experience. The trick is to use ads wisely so they feel like a natural part of the game rather than an annoyance. Studies show that in-app purchases account for nearly 48.2% of mobile game revenue, making them one of the most effective ways to monetize a game. 

Rewarded ads are one of the best formats for tap-to-earn games. Players watch an ad in exchange for in-game currency, extra lives, or bonus rewards. Since they voluntarily choose to watch, it doesn’t feel like an interruption. Plus, this method benefits both developers and players—gamers get freebies, while developers earn ad revenue.

Another approach is native advertising, where brands seamlessly integrate their promotions into the game environment. Imagine a virtual shop selling real-world products or a branded challenge that players can complete for rewards. When done correctly, these ads enhance the experience rather than disrupt it. Here’s an interesting insight: advertising in @BlumCryptoBot, which currently has 13,600,000 monthly users, costs $250,000. 

3. Play-to-Earn & Tokenomics: The Future of Game Monetization?

The rise of blockchain and cryptocurrency has introduced a new way to monetize Telegram mini-app — play-to-earn mechanics. Instead of just spending money, players can earn valuable digital assets through gameplay. This model creates a strong incentive for users to stay active while also providing multiple monetization opportunities.

Some games issue their own tokens, which players can earn and use for in-game transactions or even trade for real-world value. Developers can profit by controlling the token supply, charging transaction fees, or selling premium digital assets. Additionally, by holding a portion of the tokens as an asset, developers can benefit from potential value appreciation. 

A great example of the success of a Telegram game is Mr. Krab Bot, a project we developed that included a pre-sale of over $870,000. The game quickly expanded its community to over 11,000 users and achieved significant results, including listing on multiple exchanges. Check out our other case studies here!

4. Subscription Models: Turning Casual Players into Paying Members

A growing number of Telegram games are introducing subscription models, offering exclusive benefits to members who pay a monthly fee. This method creates a steady revenue stream while giving players a VIP experience that keeps them coming back.

Subscriptions work best when they provide ongoing value. For example, you could offer a premium membership that grants players extra tokens, ad-free gameplay, or early access to new features. The key is to make the benefits tempting enough that users feel like they’re getting a great deal.

A successful example is the “battle pass” system used in many popular games. Players pay for a season-long pass that unlocks exclusive challenges, special items, or higher reward rates. Since it’s time-limited, it encourages users to stay engaged and keep playing.

More Ways, More Revenue: Boost Your Game’s Earnings!

The best way to monetize Telegram mini app is to combine multiple revenue streams in a way that feels natural and fun. Instead of relying on just one method, mix and match different models to create a balanced approach that maximizes profits while keeping players happy. Start with in-app purchases and ads to generate initial revenue, then explore subscriptions and play-to-earn features as your player base grows. 

The key is to prioritize user experience — if players feel like they’re getting value, they’ll be more likely to spend money and stay engaged. Tap-to-earn games are evolving fast, and the monetization possibilities are endless. As a Telegram mini app developer, OmiSoft offers solutions that seamlessly integrate these monetization models, ensuring smooth gameplay while maximizing profitability.

Final Thoughts: Monetization Done Right = Happy Players & More Revenue

Monetizing Telegram mini app requires a balance between generating revenue and keeping players engaged. Whether through in-app purchases, ads, subscriptions, or blockchain integration, the right approach depends on your game’s audience and mechanics.  Prioritize user satisfaction, provide real value through purchases, and avoid aggressive monetization tactics. When players enjoy your game, they’ll be more likely to invest in it, leading to long-term success and sustainable revenue.

The rise of Telegram’s mini-app ecosystem presents a lucrative opportunity for game developers, especially in the Tap-to-Earn (T2E) sector. With a rapidly growing user base and innovative monetization models, now is the perfect time to launch your own T2E Telegram game.

At OmiSoft, we know what it takes to build successful Telegram games. We specialize in Telegram mini app development, offering expertise in blockchain integration and gamification mechanics. If you’re looking to build a high-performance T2E game on Telegram, contact OmiSoft today! Let’s build something players will like!

By Yevhen Sakara

CBDO & Co-founder

Mar 07, 2025

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