E-Commerce Sales Boost with Vue Storefront Site Optimization

20%

growth in sales

50%

increase in site speed

weeks for project development

Challenge

Smooth integration with existing back-end system and getting a competitive edge in the fast-growing health and wellness market in a short timeframe

Industry E-commerce, Health & Wellness

Location Germany

Cooperation Period 2023

Deeper Look

OmiSoft’s Solution

Headless Frontend Integration

Implemented Vue Storefront as a headless frontend solution, enabling seamless communication with the existing Magento 2 backend while preserving backend stability and avoiding system disruptions.

Page Speed Optimization

Applied advanced frontend performance techniques, including lazy loading and code splitting, to increase page speed by 50%, significantly improving user engagement and load times.

Enhanced UX and UI Redesign

Improved the site’s user interface and navigation logic to simplify the customer journey, resulting in better engagement and a 20% uplift in completed purchases.

Scalable Architecture Implementation

Designed and deployed a scalable frontend architecture capable of handling increased traffic and supporting the client’s future expansion goals without performance degradation.

Seamless Product Discovery Features

Integrated intuitive product filtering and discovery functionalities that allowed customers to find desired products more quickly, contributing to improved satisfaction rates.

Vue Storefront Development

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Tech Stack used

Cross-platform Technologies Used

Vue Storefront

Magento

MySQL

PayPal API

Zoho CRM

The client’s page speed has increased by 50%, providing a dramatically enhanced user experience and increasing conversion rates.
Sales have increased by 20% since the deployment This increase may be attributed to StoreFront Vue’s better user experience, faster page performance, and frictionless checkout procedure. As a result of the better user experience and Vue Storefront’s easy product discovery tools, customer satisfaction has increased by 10%.