Case study

Multi-Vendor Ecommerce Marketplace Development: Scaling to 5M+ Users

3.1M: in investments
5M+: active product users
16: African countries

ABOUT THE CLIENT

Our client had an idea of a marketplace, CoinAfrique, for African countries like eBay or OLX to make shopping more convenient and facilitate easy buying and selling of both used and new goods.

Challenge

CoinAfrique required a robust, multi-vendor ecosystem capable of serving millions of users across 16 countries with vastly different languages and time zones. The primary technical challenge was to engineer a high-performance marketplace that remains fully functional in low-bandwidth environments, ensuring a seamless buying and selling experience even on the slowest mobile networks in French-speaking Africa.

Industry: Retail
Location: Spain
Cooperation Period: 2023

Deeper Look

OmiSoft’s Solution

Low-Bandwidth Optimization

Optimized the platform’s performance for regions with slow internet by reducing page load times, compressing assets, and streamlining mobile interfaces to enable seamless usability in low-connectivity environments.

Cross-Platform Mobile App Development

Delivered native mobile applications for both iOS and Android that support real-time synchronization with the web platform, allowing consistent user experience across all devices and access points.

Custom Web Platform Creation

Built a responsive, scalable e-commerce web platform with multi-vendor functionality and seamless integration with mobile apps, supporting product listings, communication tools, and secure transactions.

Admin Panel for Dispute Resolution

Implemented a robust admin panel enabling moderators and administrators to monitor transactions, manage user activity, and resolve buyer-seller disputes efficiently, ensuring platform trust and compliance

E-Commerce Marketplace Development

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Tech Stack used

Cross-platform Technologies Used

Vue Storefront
TypeScript
Nodejs
Kotlin
SWIFT
Express.js

Industries we work in

Business Results

The strategic launch of the CoinAfrique marketplace successfully unlocked the potential of emerging markets, resulting in over $3.1 million in secured investment. By utilizing a high-efficiency technology stack including Vue Storefront, Node.js, and Kotlin, OmiSoft delivered a platform that scales across 16 countries, currently supporting over 5 million active users.

Our focus on low-bandwidth optimization allowed the client to capture a massive user base in regions with limited internet access, leading to over 1.5 million Android downloads. The project has transitioned from a visionary concept into a dominant market leader in French-speaking Africa. With a technical foundation built for extreme scalability and continuous innovation, CoinAfrique maintains a competitive edge, consistently expanding its feature set and attracting a loyal, growing demographic of digital asset enthusiasts and retail shoppers.