Case study

Bespoke CRM Development for Adobe CRM Data Automation

79%: data processing time
3.5x: reduced number of errors
20%: time is saved for the team

ABOUT THE CLIENT

Our client is a digital marketing agency based in Spain that manages a wide range of clients and campaigns. With a growing client base, they needed a more efficient and accurate way to extract and manage data from Adobe CRM for timely reporting.

Challenge

The agency struggled with a high-friction data extraction process from Adobe CRM, causing significant delays in client reporting and frequent manual entry errors. After an internal attempt to build a tool failed to bridge the technical gap, OmiSoft was tasked with engineering a high-performance bespoke CRM that could automate Adobe API data flows. Our mission was to ensure 100% accurate, real-time metrics while freeing up 20% of the team's capacity for strategic campaign management.

Industry: Technology Services
Location: Spain
Cooperation Period: 2024

Deeper Look

OmiSoft’s Solution: Automated Adobe CRM Data Orchestration

Custom CRM Interface Development

Developed a user-friendly CRM interface tailored to simplify navigation and data access for non-technical users. This reduced the number of steps required to retrieve key metrics and improved overall usability.

Adobe API Integration Optimization

Engineered seamless integration with Adobe CRM’s API to ensure consistent, automated data exchange. This allowed the system to pull accurate, up-to-date data without manual intervention.

Enhanced Data Extraction Logic

Designed and implemented a robust backend logic for precise metric extraction. This eliminated redundant queries and reduced the time required to compile client reports.

Error Rate Minimization Framework

Incorporated automated validation checks to flag and correct anomalies during the data retrieval process. This reduced the average number of errors by a factor of 3.5.

Accelerated Development and Deployment

Delivered the first working version within one week, enabling early feedback and quick iteration. Full deployment was completed within the project timeline, reducing time-to-value for the client.

Bespoke CRM Development

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Tech Stack used

Cross-platform Technologies Used

React
AWS Services
Node.js
Adobe API

Industries we work in

Business Results

With our custom CRM software development, the client witnessed remarkable improvements in their business operations. The time spent on locating crucial information was significantly reduced, resulting in a staggering 79% decrease in data processing time. These efficiency gains not only allowed the client to expedite their workflow but also contributed to a more agile and responsive approach to client reporting.
Moreover, the solution’s impact was evident in the substantial reduction in errors. The client experienced a notable 3.5 times decrease in the number of errors, showcasing the enhanced accuracy and reliability of the data extraction and reporting processes. This improvement not only saved valuable resources previously spent on error correction but also bolstered the client’s confidence in the integrity of the information presented to their clients. In summary, our solution not only optimized the client’s data retrieval and reporting processes but also delivered tangible results in terms of time efficiency and error reduction, ultimately contributing to a more streamlined and effective digital marketing operation.