High‑Performance Match‑3 Game Development: A Pixi.js Case Study
3
months of development
40%
increase in user engagement
25%
rise in in‑game purchases
ABOUT THE CLIENT
Our client had a legacy “three-in-a-row” puzzle game that had once enjoyed strong player engagement. However, with rapidly evolving user expectations and rising competition in the casual gaming market, the game’s outdated graphics and limited functionality were no longer meeting player needs.
Challenge
The client’s legacy 'three-in-a-row' game was losing market share due to outdated graphics and slow, unresponsive mechanics that failed to meet modern player expectations. The primary challenge was to execute a complete visual and technical overhaul using Pixi.js without alienating the existing player base. OmiSoft was tasked with migrating the game to a high-performance HTML5 engine, optimising cross‑platform accessibility, and implementing new monetisation features to reverse a decline in user engagement.
Deeper Look
OmiSoft’s Solution
Modernised graphics and animations
We redesigned the game’s graphics using Pixi.js to deliver a vibrant, high‑quality visual experience. Smooth animations and updated UI elements gave the game a fresh, modern look that instantly elevated user appeal.
Optimised gameplay mechanics
Our team reengineered the core game mechanics to ensure fluid interactions, faster load times, and seamless transitions—making the gameplay more responsive and enjoyable across all devices.
Cross‑platform web & mobile accessibility
By building with web-based technologies, we enabled users to play the game directly in their browsers on both desktop and mobile—eliminating the need for app downloads and increasing accessibility.
Scalable monetisation features
We integrated in‑game advertising and microtransaction capabilities, allowing the client to unlock new revenue streams while maintaining a smooth user experience.
Performance enhancements for retention
The game was fully optimised for performance, resulting in faster response times and reduced lag—two critical factors for keeping casual gamers engaged and returning for repeat sessions.
Three-in-a-Row Game Development
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Industries we work in
Business Results
We developed the game using HTML5 and PWA (Progressive Web App) technologies, which was the key driver behind the 55% growth in mobile users. This approach allowed us to deliver a seamless, native‑like experience directly in the browser, bypassing the friction of app store downloads. It serves as a powerful, cost‑effective alternative to native development, ensuring excellent responsiveness and high performance across all iOS and Android devices without the need for separate codebases.
Positive User Feedback and Ratings
Positive User Feedback and Ratings
55% Growth in Mobile Users
55% Growth in Mobile Users
Improved Session Duration
Improved Session Duration
25% Rise in In‑Game Purchases
25% Rise in In‑Game Purchases
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Max
CTO, expert in custom game development
