How to Successfully Launch Mobile App

Global digitalization boosts the interest of big businesses and startups, as users have downloaded over 200 billion apps in 2021, and there is no shortage of interest in 2021. But any interest creates demand, and therefore a ton of competitors in each niche. 

If you hope to create and launch an application overnight, hoping for everything to go well, you are taking a risk by relying on luck. But luck is not what professional businesses should hope for. Your “luck” should be based on:

• Strategic planning
• Understanding market trends and target audience
• Top-notched mobile development service
• Testing
• Successful launch

But that’s just the tip of the iceberg. Let’s go over each phase of the mobile application life-cycle and investigate what it takes to make a successful app that can get your existing business or startup off the ground.

What are the steps for app launch?

Before the app launch you need to put effort into pre-development activities, that can help you have a more efficient approach and save a lot of money in the later phases of your project. The best place to start is planning. 

Strategy — the key to success. To successfully launch a mobile application, you should have a clear understanding of what you want and what you are ready to do to get it.

As a rule, when building a product strategy European tech companies usually go through such a process:

1. Get a creative idea of a product, aka full product vision
2. Determine what client pain points a product solves
3. Set the budget for the mobile app cross platform development and marketing.
4. Determine final goals and estimate results (profit, new customers, cost reduction, automatization of some processes, etc.)
5. Set deadlines. Making an estimated time frame will help to increase productivity and allow you to control product development at any stage. Usually, strategic planning is done in 3, 6, or 12 months chunks.

What are the things to consider before you launch an app?

The truth is, the market space is overcrowded, so to do all pre-launch steps is a must to stay visible and professional. New app launch is a challenging task, so make sure your launch checklist is solid and prepared: all essentials, insights, questions, and testing metrics must be included to help your launch go smoothly.

Schedule review frequency → Review → Analyze in retrospective → Adjust

Market & Competitors Analysis for Mobile Apps

Today’s market has a ton of competition, as the demand increases with the constant growth of customers in each niche. Numerous competitors are fighting for the attention of the end clients.

But what does it mean for you? It means that’s important to find your own place, and understand what competitors have to offer and what pain points of end customers you can solve with your product. It’s a critical step that allows seeing where your competition falls short and where you can do better.

Here are some of the questions you should answer to make a proper analysis of the situation in the market and competitors:

• Who are your competitors?
• What do they have to offer?
• What do your competitors’ users like?
• What do your competitors lack?
• What makes them better than you?

Making proper research can make a real difference. You’ll have a successful launch that will help your app take off, and it won’t be lost in apps that fizzle out within the first week.

Who is the target audience of app?

Along with fully understanding your competitors (and market trends), you need to know your future customers, aka target audience. You should be prepared to meet their expectations to create an app that fits. 

Wonder how to find your TA? Answer these:

• Is there a problem you can help them solve? 
• Is your product filling a gap in a particular niche or improving an existing solution? 

Believe us, as a mobile app development service company, if you’re working on an app that will resonate with your audience, you must know exactly where your product fits. Otherwise, you are creating a product for no one.

The better you will understand your target audience and their needs, the higher the chance of success.

Besides, getting to know your TA in the early stages of mobile cross-platform app development will help your marketing strategy to go smoother as well as the final launch, as you already know to who you are promoting your app.

Mobile App Design & Development

The next step is product development and design. A smart way to go about it is to first create a prototype of your product using outsourced mobile development services, and then show it to your target audience and collect feedback.

At this stage, you can adjust the product the cheapest, which allows you to shift or change your final version to fit your needs, without breaking the bank. After it, you can already implement a full-fledged MVP and launch the product.

Product development is one of the important stages on the way to launch. Many startups die at this stage without being able to build a good, motivated team that would be able to bring the project to release. At the same stage, many companies spend significantly more money on product development than they initially plan.

Therefore, the selection of the team that will develop the product is a very important task.

Testing a Mobile App Prototype

You should start testing your app prototype as early as the development allows you to. This way your project will be tested by people who are part of your TA simultaneously with cross-platform mobile app developer magic allowing you to minimize:

• Issues to fix later on
• Budget on changing something that has already been created

And once your prototype is ready, you should present it to a test audience to get valuable feedback. We recommend you set specific goals, like checking the time the test users need to get to the conversion. Closed or open alpha testing is a popular practice at this stage. 

Also, recruiting the right test users can greatly improve the process. Always aim for quality over quantity. The closer you get to your target audience, the more information you’ll get out of your prototype testing to the best version possible before launch.

What is beta testing?

When everything is done and ready, you should create a closed release for a group of testers from your TA to see how the final product works in the “real world”, but without the risk of something going wrong. 

This second round of testing allows you to test the waters and finalize the app version ready for the launch. As with alpha testing, beta testing should be very specific and aim to verify that all features work well and that the product meets the needs of your target audience.

How to launch an app effectively?

If all of the pre-launch stages are done right, you’ll learn how to launch apps like a pro quite easily. As even though it’s the most exciting part of the whole process, it’s at the same time the easiest one. 

Launching itself doesn’t take much effort, but here is when marketing steps in:

• Make a push through all available channels
• Make sure to have a call-to-action for downloading your app
• Utilize your websites newsletters and social media

Mobile App Analytics: what metrics you should track

Remember that when your app is out, it’s not the time to stop. After the product launch, a very important stage begins — the collection of feedback and analytics. Why do you need it? 

• To get insights for further product improvement 
• To understand how users behave with the product
• To see which functions they use, and which not

This will give you an understanding of what functions to boost in development, and which ones can be removed from the app or redeveloped. Keep listening to your users, bring updates, and build a loyal audience for future products.

Also, an important thing about the collection of feedback from users — it’s a free flow of insights and ideas that can be implemented in the next versions of your mobile app.

Omi Case Study

Our company has a wide experience of working with different mobile apps. Let’s explore two recent cases, where our team tackled the challenges of mobile development. 

Healthcare App Development

Our challenge was to create a seamless medical integration app compatible with a cardiograph device, ensuring the accuracy of patient data while prioritizing privacy and security. OmiSoft’s solution, the Engy Android and iOS apps coupled with a native library, not only facilitated easy cardiogram data interpretation but also prioritized user-friendly interfaces and robust security standards. Our aim was to empower individuals to confidently manage their heart health by providing a reliable and secure means of remote cardiac care.

Mindist

In this case, our team was building a meditation app. Through strategic collaboration, efficient procedures, and meticulous project management, we optimized the project’s foundation and brought the client’s vision to life. We prioritized key features for the MVP launch, improved code quality, ensured long-term maintainability, and ultimately set the stage for a successful product launch. OmiSoft’s dedication and strategic approach paved the way for remarkable outcomes, transforming challenges into opportunities for our client’s success.

Turnkey Software Solutions!

The launch of a mobile product is not only its development, but also strategic planning, market research, and work with the target audience. It usually requires a lot of time and attention from the app’s owners. Product development can very often be a hot spot and may seem like a lot to take in, especially, if you don’t have relevant product development experience.

If you want to focus your attention mostly on strategy and marketing — contact us and the OmiSoft team will take over the mobile app development of your product on a turnkey basis. By the way, we have a very cool internal school of Product Development, where we teach all our employees to approach development from the point of business needs and target audience.

By Yevhen Sakara

CBDO & Co-founder

Aug 27, 2022

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