Hyper Casual Game Development - 1 Hyper Casual Game Development | From CPI to LTV

Hyper CasualGame Development

Yes, we build fast, satisfying, and marketable Hyper Casual core-loops. For years, this was the key to success. But in today's market, a low CPI is only half the battle. The classic 100% ad-based model is broken. We are the expert hyper casual game developers you need, acting as a partner, not just an outsourcing company. We help you evolve your prototype into a profitable asset by integrating the "Hybrid Casual" systems that guarantee a high LTV.

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Example of Game Development
10x

Faster
Prototyping

5x

LTV
Boost

300+

Creatives/Week
Pipeline

<$0.15

Target
CPI

Trusted by Publishers & Studios Worldwide

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OmiSoft impressed us with their technical expertise and reliability in meeting deadlines. Their team worked smoothly with ours, delivering high-quality solutions that helped us reach our goals on time.

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Stas Nartov ln

CEO & Founder at Cliqbird

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OmiSoft demonstrates exceptional clarity in communication and efficiency in delivery. Their team’s dedication and results-driven approach exceeded our expectations.

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CEO at EvaCodes

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OmiSoft's expertise and focus on automation helped us optimize systems and reduce costs. Their professionalism and strategic approach brought lasting improvements to our operations.

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Yehor Havrylenko ln

CEO & Founder at Umbrelly

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Hyper Casual Game Development Services

  • 01

    Core-Loop Prototyping & CPI Testing

    We are experts in the classic HC model. We rapidly design and test "satisfying" core-loops to find a winning, low-CPI prototype. This "hook" is the essential foundation for every successful game.

  • 02

    Modern Monetization (IAA + IAP)

    100% Interstitials are no longer profitable. We design a balanced economy to maximize LTV. We integrate Rewarded Videos (IAA) into the meta-game and build high-converting IAP systems, ensuring your LTV stays higher than your CPI.

  • 03

    Meta-Game "Hybrid Upgrade"

    This turns a 3-month prototype into a 3-year asset. We "wrap" your core-loop with deep meta-systems (progression, upgrades, LiveOps) that create D30 retention. This "glue" is the only proven way to build a high LTV.

  • 04

    UA Creative Factory

    Your core-loop is your best marketing asset. Our "Creative Factory" uses your gameplay to produce a high-volume pipeline of testable videos and playable ads. We create the "fuel" for your UA machine, attracting users who will stay for the meta-game.

  • 05

    Full-Cycle Co-Development

    We act as your full co-development partner. We handle the entire process: finding a low-CPI core-loop, building the complete meta-game, and integrating all technical SDKs for a stable, profitable launch.

What we do 3
01

Core-Loop Prototyping & CPI Testing

We are experts in the classic HC model. We rapidly design and test "satisfying" core-loops to find a winning, low-CPI prototype. This "hook" is the essential foundation for every successful game.

What we do 1
02

Modern Monetization (IAA + IAP)

100% Interstitials are no longer profitable. We design a balanced economy to maximize LTV. We integrate Rewarded Videos (IAA) into the meta-game and build high-converting IAP systems, ensuring your LTV stays higher than your CPI.

What we do 5
03

Meta-Game "Hybrid Upgrade"

This turns a 3-month prototype into a 3-year asset. We "wrap" your core-loop with deep meta-systems (progression, upgrades, LiveOps) that create D30 retention. This "glue" is the only proven way to build a high LTV.

What we do 2
04

UA Creative Factory

Your core-loop is your best marketing asset. Our "Creative Factory" uses your gameplay to produce a high-volume pipeline of testable videos and playable ads. We create the "fuel" for your UA machine, attracting users who will stay for the meta-game.

What we do 4
05

Full-Cycle Co-Development

We act as your full co-development partner. We handle the entire process: finding a low-CPI core-loop, building the complete meta-game, and integrating all technical SDKs for a stable, profitable launch.

Technologies We Use

HC Game Tech Stack

unity

Unity

html-5

HTML5

javascript

JavaScript

logos_firebase

Firebase

Out team's expertise

OmiSoft's Expertise Across Key Industries

Game development industry

GameDev

GameDev

Igaming industry

iGaming

iGaming

Elearning industry

Marketing & Advertising

Marketing & Advertising

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Ready To Build Your Hit Game?

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FAQ

Frequently Asked Questions

So, is Hyper Casual dead?

The original business model (100% ad revenue) is dead because ad rates can't beat high CPIs. But the gameplay (simple, satisfying core-loops) is more alive than ever. It is now the "hook" used to get players into deeper Hybrid Casual games.

I just want a simple HC prototype. Are you the right company for that?

Yes, absolutely. This is our first service: "Core-Loop Prototyping & CPI Testing". We will find you a prototype with a low, marketable CPI. We just make it clear that the next step, to ensure profitability, is to "wrap" it in a meta-game.

What's the real difference between this and Hybrid Casual?

Think of it as an evolution. "Hyper Casual" is the simple, fun core-loop (the "Hook"). "Hybrid Casual" is that same hook, but with a deep meta-game and balanced IAP/IAA monetization (the "Glue"). We strongly advise building the "glue" to ensure you get a high LTV. You can read all about our dedicated Hybrid Casual Game Development services here.

Why can't I just monetize with ads (IAA) like before?

You can, but you will lose money. Privacy changes (IDFA) made ad-targeting difficult, which caused the Cost Per Install (CPI) to skyrocket. Your LTV from ads alone is now lower than your CPI. The only way to fix this is to add IAP revenue, which requires a meta-game.

What is the average hyper casual game development cost?

The cost varies dramatically. A simple "Core-Loop Prototype" for CPI testing can be relatively inexpensive. A "Full-Cycle" project with a deep meta-game ("Hybrid Upgrade") is a larger investment, but it's designed for long-term ROI. Contact us, and we can provide a specific quote based on your idea. Learn more about our pricing approach on our main Game Development Company page.